Interest has been so great in this season’s debut of the Atelier Caito for Hervé Pierre collection that distribution has been capped for the time being.
Pierre, one of First Lady Melania Trump’s favorite designers and stylists, and his cohort in this new label, Nicolas Caito, traveled to Paris last month to show the line to international stores. For the first season in the U.S., the Atelier Caito for Hervé Pierre line will be sold exclusively at Bergdorf Goodman. Meanwhile, Moda Operandi will hold private trunk shows with its VIPs for the new label but it will not be sold online initially. Pierre, Carolina Herrera’s former creative director, first got to know Moda Operandi cofounder Lauren Santo Domingo when she, too, worked at the designer’s company years ago. The compact collection of dresses and gowns is offered in navy or black with retail prices ranging from $1,750 to $5,700.
“All of the stores that we met with in Paris were specialty stores from the Middle East, London, Russia and Kazakhstan. It was very funny. When they did the buy, they knew already which customers they were buying for. [They were saying things like,] ‘This is Mrs. Blah-blah-blah’s size.’ They didn’t guess,” Pierre said. “It will be pre-sold more or less, which is kind of nice. We will reach a customer who wants something more and that is not all over the place.”
Since opening his namesake atelier in 2005 in New York’s Garment Center, Caito has quietly been creating patterns for lines such as Proenza Schouler, Zac Posen, Rosie Assoulin and others. Caito helped with the sample-making for the inauguration gown Pierre designed for FLOTUS last year.
To ensure that what is sold is comparable to the quality of their samples, production is advancing with great care. “It’s a little bit annoying because some people have said they would like to buy our collection. But we are at full capacity for the moment. We really didn’t expect that it would be so big as a first collection, so that’s a good problem to have,” Pierre said. “We stopped taking orders because we won’t have been able to produce at the level of what we have in mind for the product. It’s not easy to say, ‘No,’ but we are only three people.”
Noting that the dresses will not be marked down at any point, Pierre said the collection will be a core one that continues from one season to the next. In other words, buyers that missed out this time may be able to try next season.