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Hudson Group is aiming to bring the best of travel retail into North American hotels with a new multibrand luxury retail concept called The Atrium that will bow in October at The Palazzo hotel in Las Vegas. The 16,000-square foot store will offer accessories; fine jewelry and watches; beauty and fragrance, and liquor from brands ranging from Ferragamo to Stephen Webster to Burberry.

Hudson Group is a wholly owned subsidiary of Dufry AG. The company partnered with Palazzo owner Las Vegas Sands Corp. in 2007 to launch The Atrium in its Macau hotel. After The Palazzo, a second Atrium will bow in late December or early January 2017 at sister hotel The Venetian.

The Atrium will mark the first time that Hudson has combined luxury vendors in a hotel boutique setting. Among the brands within the four categories are MAC, Estée Lauder, Tom Ford and Burberry for beauty; Franck Muller, Carl F. Bucherer, Dior Watches, John Hardy, Stephen Webster and Marco Bicego for jewelry and watches; Salvatore Ferragamo, Bally, MCM and Tumi for accessories. There will also be a curated selection of designer eyewear and electronics.

“With the Hudson Group’s new properties in Las Vegas, we are forging new territory by bringing 30 years of travel retail experience to resorts for the first time,” said Joseph DiDomizio, president and chief executive officer of Hudson Group.

“We’re excited to introduce a new retail destination to our guests,” said George Markantonis, president and chief operating officer of The Venetian, The Palazzo and Sands Expo. “The Atrium will house the luxury brands our guests have come to expect, but in an intriguing new concept, offering a unique shopping experience.”

During an exclusive walk-through of The Palazzo site this month, Hudson’s regional vice president of hotel and specialty retail Ellen Bramble pointed out the undulating walls that formed niches for each brand, leading customers along a curved tile path that also features island vitrines to showcase product. The color scheme is bright white, with a textured gold and black lacque façade framing floor-to-ceiling glass walls that open directly onto the casino floor for maximum foot traffic and visibility.

Bramble told WWD, “We’re excited to offer customers in Las Vegas a new destination to shop. The luxurious store showcases the latest in fashion, beauty and liquor offerings, complemented by the most personalized, high-end service. We want to be competitive with what’s already on offer in the city and keep customers on property.” There are also private VIP rooms, a humidor and ample space for designer P.A.’s and spirit tastings.

The Atrium will be one of more than 330 specialty retail locations operated by Hudson Group, a leader in airport and travel-related retail. The company operates more than 950 stores in the U.S. and Canada and is in a growth mode that has expanded its portfolio to include specialty retail, duty-free shops, travel essentials and cafés.

The new concept will join the General Growth Properties-owned Grand Canal Shoppes housed on the second floor of the connected Palazzo and Venetian resorts. The Palazzo’s first level retail space is home to Barneys New York, Cartier, Kwiat, Bulgari and Breguet.