BERLIN — Getting ready to celebrate its 20th anniversary this summer, Hugo — the most progressive brand in the Hugo Boss Group — has continued to sharpen its fashion edge while steadily advancing on a double-digit growth path.
Hugo waved a red flag from the start. The then-men’s only label was launched in 1993 as part of a new tri-brand strategy to augment the core Boss collection and to open the door to a younger target group. It was also used to demonstrate that the solid suit-making giant from Metzingen, Germany, could innovate, and even aggravate.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)