Hugo Boss has named Guy Sommerhalder to the newly created role of chief operating officer for the Americas. The new position will report to chairman and chief executive officer of the Americas, Mark Brashear.

This story first appeared in the May 4, 2010 issue of WWD. Subscribe Today.

The creation of the position is a step to enable Hugo Boss to streamline and improve efficiencies to support the overall operational strategy for the Americas.

Sommerhalder has been vice president of finance for Marc Jacobs International for the last five years. He was seen as instrumental in the improvements to the financial supply chain and played a key role in the business expansion of Marc Jacobs and Marc by Marc Jacobs worldwide. For the previous 10 years, Sommerhalder held comparable positions with Donna Karan International, Celine and Louis Vuitton, all divisions of LVMH Moët Hennessy Louis Vuitton, as is Marc Jacobs.

Sommerhalder will be responsible for finance, distribution, information technology, human resources and production facilities in his new role at Hugo Boss.

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