Creative director Alasdhair Willis led the concept for the 2,926-square-foot space, which has been designed with the brand’s Regent Street, London, flagship in mind. The pop-up will draw on other key references from the outdoorsy British heritage brand, and stock a full assortment of fall product from both Hunter Original and Hunter Field including footwear, outerwear, accessories and childrens’ wear.
The shop, at 108 Wooster Street, will open in time to capitalize on New York’s inclement winter weather and make the most of holiday shoppers.
The pop-up will run until mid-February, before the brand opens its first flagship on American soil in a yet-to-be-determined Manhattan location in 2016.
Hunter will also open flagships in Tokyo and Hong Kong next year.