IMG, the official organizer and operator of NYFW: The Shows has unveiled its slate of programming and events to complement the official NYFW schedule, released by the Council of Fashion Designers of America, in partnership with IMG, last month.
NYFW: The Shows is produced by IMG Focus and will take place Feb. 10 to 15, live at Spring Studios and virtually at NYFW.com. They are sponsored by Afterpay.
IMG Fashion Alliance designer Rodarte kicks off NYFW on Feb. 10 at 4 p.m. at the Weylin in Brooklyn. Following the runway show, IMG will host a party at the newly opened Jac’s on Bond celebrating the fall 2023 collection of designers Kate and Laura Mulleavy.
On Feb. 11, IMG model Ella Emhoff, who is also an artist and fashion designer (as well as the daughter of U.S. Second Gentleman Doug Emhoff and stepdaughter of U.S. Vice President Kamala Harris), will host a one-day-only “Ella Emhoff Likes To Knit” pop-up at Spring Studios, inviting the industry to preview her handmade, one-of-a-kind knitwear. The pop-up will close with a cocktail party at Spring Place.
In collaboration with IMG, the Black in Fashion Council Discovery Showrooms supported by Shopify will return for a sixth season. The Showrooms will feature designers Cise, Diotima, Ella Lisque, Jeofroi, Made by Ciraco, Madamette, Oak and Acorn, Sincerely Ria and Torlowei. The BIFC Discovery Showrooms will run Feb. 11 to 15, offering visibility to Black designers. Alumni of the BIFC Discovery Showrooms include Theophilio, House of Aama, Harbison, A. Potts, Kenneth Nicholson, and Marrisa Wilson.
Afterpay has created all-access experiences for consumers and will support the next generation of designers with RunwayX by Afterpay, a new space at Spring Studios built exclusively to showcase emerging creatives who represent the future of fashion.
Beginning Feb. 11, RunwayX by Afterpay will have two runway shows daily with Aknvas, BruceGlen, Colin LoCascio, KGL, Melke, Private Policy, Sukeina and Tia Adeola.
In the lobby of NYFW: The Shows, Afterpay has created The Afterpay Xperience, an immersive takeover open to the public with live runway show viewing parties, photo moments, and a customization station using deadstock materials. Consumers can register for free tickets at NYFW.com/Afterpay.
On Feb. 13, NYFW: The Talks will return with the Future of Fashion presented by Afterpay. A panel will discuss fashion technology and innovation featuring Natalie McGrath, vice president of marketing at Afterpay; Lior Cole, American fashion model and Web3 entrepreneur; Leila Mashouf, cofounder and chief technology officer of Rubi Labs, and Matt Choon, chief executive officer and founder of Bowery Showroom, with moderator Nikki Ogunnaike, senior digital director of Harper’s Bazaar.
Throughout the week TreSemme will host styling appointments at its NYFW: The Shows Salon, where guests can view a short film titled “Fluid,” which features an underwater routine centered on the fluidity of hair produced by creative director, IMG model and choreographer Parris Goebel, and performed by the USA Olympic Artistic Swimming Team. Goebel will speak on a NYFW: The Talks panel presented by TreSemme to discuss Fluidity in Fashion and Beauty alongside designer Jonathan Simkhai and celebrity hairstylist Lacy Redway.
IMG will introduce two new social series for Black History Month. The first, “Spotlight Series — Black Impact,” highlights designers, models, photographers, stylists, executives and industry leaders who have left their mark on the industry. The second, “Where It Came From,” will be an educational series with history lessons on trends, including Logomania, Luxury Sneakers, and the Portrait Neckline, and their origins in the Black community. Both will be on Instagram; the Spotlight series will be on @fashionweek and “Where It Came From,” will be on @nyfw.
In addition, IMG will be digitally activating with Black Beauty Roster, a digital diversity and inclusion platform focused on diversifying beauty across fashion and media. BBR will bring followers real-time coverage backstage at Studio 189, highlighting hairstylists and makeup artists within their network who will showcase methods for styling textured hair and shade matching, live on Instagram and TikTok.
Further, On Location, an experience provider, will offer fashion fans the opportunity to buy tickets to such shows as Altuzarra, Badgley Mischka, Christian Cowan, Sergio Hudson, Bibhu Mohapatra, Puppets and Puppets and The Blonds, among others, at onlocationexp.com/new-york-fashion-week-tickets.
NYFW: The Shows is presented by Afterpay, with official partners TreSemme, Yahoo and OTR Premium Cocktails. The entire schedule, which features more than 125 designer activations, is at NYFW.com/schedule.
The digital destination of NYFW: The Shows is NYFW.com. Shows and presentations will also be presented on Runway360, CFDA’s centralized digital hub. People can also follow @NYFW across TikTok, Instagram, Twitter and Facebook.