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Men'sWeek issue 04/10/2014

The idyllic isle of Capri is just off the coast of Naples, the center of Neapolitan tailoring, and it’s where the GiCapri label got its start in the Fifties. The brand has been reintroduced and reinvented for today’s man.

This story first appeared in the April 10, 2014 issue of WWD. Subscribe Today.

Name: GiCapri

History: Neopolitan master tailor Vincenzo Sicignano created what is believed to be the first unconstructed tailored sport coat in the Fifties. The Giacchett e Capri was lightweight, never wrinkled and was designed to be tied around the waist, shaken out and slipped on for evenings on the idyllic isle of Capri. Sicignano’s grandson Pasquale discovered the pattern in an attic five years ago and decided to reintroduce it.

Niche: GiCapri blazers and outerwear use no filler or fusing, no shoulder pads or chest pieces and are still created from the original sweater pattern.

Key items: Sport coats, suits, outerwear and other complementary men’s wear pieces including shirts, pants, neckwear and accessories.

Price points: $1,095 to $1,495 for a jacket and $1,250 to $1,750 for suits.

Distribution: Neiman Marcus, Stanley Korshak, Butch Blum, Beecroft & Bull and other U.S. retailers have signed on to carry the collection for its American launch for fall.

Competition: Kiton, Brioni, Isaia, Ermenegildo Zegna and Boglioli but “in a prize zone a little under,” according to Jon McKinney, president of North America.

Editor’s Note: This marks the launch of a new Men’s Week feature looking at up-and-coming brands, retailers, products and more.

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