Isaac Mizrahi is the latest women’s designer to try his hand at men’s wear.
On Thursday, Xcel Brands Inc., which acquired the Mizrahi brand in September, signed a licensing agreement with Burma Bibas for a collection of dress shirts and neckwear under the Isaac Mizrahi New York brand. The collection will be launched for fall at department and specialty stores. This marks the company’s entry into the men’s arena, according to Robert D’Loren, chairman and chief executive officer of Xcel.
“I am delighted to be designing men’s furnishings,” Mizrahi said. “I feel it’s the right time and opportunity to get into the men’s business, which I’m so passionate about. It’s a great new partnership.”
Arthur Klaus, chief merchandising officer of Burma Bibas, described Mizrahi as “such a talent and his credentials speak volumes. His unique presence will allow us to reach consumers of all genres, which in today’s marketplace are very important.”
Retail price points have not been determined.
Since buying the Mizrahi brand for $31.5 million this fall, Xcel has inked licensing deals for jewelry, handbags, footwear, eyewear, legwear and beauty products. Deals for intimates, denim, bridal, outerwear and home are expected to be announced shortly.