LONDON — Issa London has signed a franchise agreement with UAE-based Etoile Group. The deal will see Issa stores and concessions rolled out across the Middle East from mid-2014.
Camilla Al-Fayed, Issa chairwoman, said in a statement that she was delighted to have joined forces with Etoile, which has launched and licensed labels including Valentino, Ralph Lauren and Tod’s in the region. “We are committed to our vision of Issa becoming a truly global brand and the Middle East is a crucial market,” said Al-Fayed.
Etoile boss Ingie Chalhoub described Issa as a “new bright star” within the group and said that it aimed to “reinforce the strength of the brand and develop its presence in the region.”