Carlo Capasa and Livia Firth

MILAN — Italy’s Camera Nazionale della Moda, in collaboration with Eco-Age, launched on Friday The CNMI Green Carpet Talent Competition 2017, inviting emerging designers to create a bespoke look that celebrates Italian craftsmanship and design as well as social and environmental values. The collections must be produced in Italy and will be reviewed by a panel of judges to be announced this spring. Applications open today and close at midnight on May 7.

The designers are challenged to incorporate the Green Carpet Challenge Principles of Sustainable Excellence, Eco-Age’s sustainable guidelines, into the looks.

“The CNMI Green Carpet Talent Competition is a beautiful and unique project that is part of the first Green Carpet Fashion Awards and it joins two pillars of the strategy of CNMI: new talent and sustainability,” said Carlo Capasa, chairman of the Italian fashion body. “A project that looks to the future of fashion, represented by sustainability, seen through the eyes of emerging designers. This initiative has within it an important educational aspect, because sustainability must become one of the characteristics of the future of fashion: clothing and accessories not only beautiful and well made, but also sustainable. A real cultural revolution made by Millennials for Millennials.”

Five finalists will be invited to attend The Green Carpet Fashion Awards, Italia 2017 at the La Scala Theater on Sept. 24, during Milan Fashion Week. The winner of The GCC Awards for Best Emerging Designer will be announced on that occasion and the designer will have the opportunity to secure a retail partnership.

“It is so exciting to work with emerging designers — I know a lot of them already work in a sustainable way and it will be so special to give them this platform to share their stories,” said Livia Firth, founder and creative director of Eco-Age, which will mentor the final shortlisted emerging designers to create their looks. “For those who haven’t tried to incorporate sustainable fabrics for example, it will be fun to see what their creativity brings to this space. It will be so much fun!”

As reported, Capasa and Firth in February presented the project, which the chairman called “The Oscars of sustainable fashion,” and which is supported by the Ministry of Economic Development, the Italian Trade Agency and the city of Milan.

At the time, they revealed that the event will also see brands such as Giorgio Armani, Fendi, Gucci, Prada and Valentino participate.

The Camera has been focused on sustainability for years, also through its participation in a Work Group whose members include Bottega Veneta, Ermenegildo Zegna, Fendi, Gianni Versace, Giorgio Armani, Gucci, Loro Piana, Moncler, OTB, Prada, Salvatore Ferragamo, Tod’s and Valentino.

The event is also seen as important to promote the image of Italian production.

Each fashion house will work with Eco-Age to create a look following the rigorous Green Carpet Challenge validation criteria.

The Chamber’s commitment began in early 2012 with the publication of the “Manifesto of sustainability for Italian fashion,” which set forth a 10-point plan for responsible and sustainable fashion. This was followed by the publication of “Guidelines on eco-toxicological requisites for clothing, leather goods, footwear and accessories” in February 2016.

The Sustainability Work Group is drafting guidelines on the use of chemical substances in production processes and has been engaged in the study of other basic issues such as raw materials sourcing, supply chain control and social and environmental responsibility.

The objective is to implement this roadmap by the end of 2020.

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