By  on July 20, 2015

NEW YORK — In a major vote of confidence in American consumers, Italy’s Vice Minister of Economic Development Carlo Calenda on Monday launched a yearlong, $21.6 million initiative tailor-made to bolster Italian fashion exports to the U.S. market.

Before detailing the multitiered program with other leading Italian trade officials at the Jacob K. Javits Center here Monday, Calenda discussed how the dollar’s strength against the euro, the industrialization of China and the shifting global marketplace were among the factors that spurred the effort. Last year, Italian exports to the U.S. totaled 5.2 billion euros, or $5.6 billion, an 11 percent increase compared to 2013. Italy has seen 4.5 percent market share growth in the U.S. since 2013. Because of increased spending due to the dollar gaining strength against the euro, Italy’s growth was 23.3 percent in the first quarter compared to the same period lat year.

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