PARIS — Jean-Jacques Picart, one of French fashion’s most prominent advisers and oft-quoted experts, is to retire from the industry at the end of the year and close his namesake consultancy, WWD has learned.

Long associated with LVMH Moët Hennessy Louis Vuitton, and an adviser to its chairman and chief executive officer Bernard Arnault, Picart has recently worked for clients including Uniqlo, Theory, Dior Homme, Givenchy and Kenzo.

Picart, 68, set up and ran a press office from 1970 to 1986, working for a litany of designers and labels, including Thierry Mugler, Cacharel, Shiseido, Emanuel Ungaro, Hermès, Jean-Charles de Castelbajac, La Redoute, Chloé, Daniel Hechter, Levi’s, Helmut Lang, Ferragamo and Jil Sander.

He also worked with Christian Lacroix for years, and was at the designer’s side when LVMH lured him away from Jean Patou and set him up in his own company as part of LVMH in 1987. Lacroix exited the house when the couture was shuttered in 2009.

Picart set up his Paris-based advisory, called JJP Conseil, in 2000.

The perennially youthful consultant, forever dressed in a dark polo buttoned to the throat and his signature round eyeglasses, foreshadowed his exit in 2012 with a book about his four decades witnessing fashion history in France. Titled “Des Vies et des Modes” (“Life and Fashion,” in English), it comprised 30 interviews with famous names and hidden talents that gleaned life and career lessons.

Decorated as a Chevalier of Arts and Letters in 2008, Picart said Yves Saint Laurent’s controversial Forties collection inspired him to devote his career to fashion.

Separately, Picart said his wife, Nicole, fashion editor in chief at Madame Figaro, is also to retire at the end of the year. The editor — always smiling, her hair caught in a small bun pierced with chopsticks — is a popular and admired figure on the Paris fashion scene. It is understood her successor has yet to be named.

The couple plans to split their time between Paris and Provence.

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