MILAN — Alessandra Bettari is joining Jil Sander as its new chief executive officer, succeeding Alessandro Cremonesi, according to sources.
Bettari previously held the same role at Valextra. Prior to that position, she was worldwide commercial director at Joseph. At Fendi Japan, where she was president and ceo, she repositioned the brand in the region. In that market, she also headed the start-up of Furla Japan as its president and ceo.
Cremonesi revealed to WWD last week that he would be leaving Sander after seven years as ceo, saying it was “time for me to take new steps and find a new direction.”
Under his tenure, the brand saw its share of change. He joined Jil Sander in September 2008 when Raf Simons was the designer until the brief return of Sander herself, followed by the arrival of current creative director Rodolfo Paglialunga.
Valextra, meanwhile, has also seen constant changes over the last few years. At its presentation during the men’s shows here this week, the brand revealed that Sara Ferrero had taken the reins as ceo, succeeding Bettari, who only joined the company last September. Bettari had succeeded Marco Franchini, who became ceo in March 2013 and left in May 2014.