Peripatetic Swedish fashion designer Johan Lindeberg is leaving BLK DNM, the denim and sportswear collection he founded in 2010, to focus on other creative pursuits.
“It’s now time for the next chapter of the brand, which will be taken forward by people that can identify with [its] new attitude towards life and expression,” he said.
Lindeberg intends to focus on his passions of photography and filmmaking, which have been increasingly apparent in his involvement as creative director of BLK DNM. He also intends to become more involved in Out of Context, an agency-gallery-foundation based in the Williamsburg section of Brooklyn, N.Y.
Launched in 2011 with financing from Kellwood Co., which retains a minority stake in the brand, the firm received a major investment from John and Jamey Hargreaves in 2012, at which time the Hargreaves family assumed responsibility for its financing.
As in 2012 with the change in ownership structure, the stakes owned by the principals weren’t disclosed.
Lindeberg’s active involvement in the collection will end with its fall 2015 collection, which will be available in stores including The Webster, American Rag, Colette, Selfridges and at the two BLK DNM flagships at 237 Lafayette Street in Manhattan and in Stockholm.
Creative leadership of the brand — an assortment of premium jeans, leather jackets and tailored pieces for both women and men — in the aftermath of Lindeberg’s departure hasn’t yet been determined. The company said it is looking into ways “to develop the brand’s full potential from both a creative and commercial standpoint” and will likely draw on the “family of creatives,” the downtown denizens with artistic bents with whom BLK DNM is often associated.
Meanwhile, the company is moving forward with a second collaboration with eyeglass-maker Moscot, which it worked with in 2012. It also developed Perfume 11 in a one-off association dating back to 2011.
Lindeberg has earned a reputation as a designer of nearly insatiable creative interests, as well a need for almost constant challenges. The former marketing director of Renzo Rosso’s Diesel brand, he left the firm in 1996 to form J. Lindeberg, among the first collections to bring a designer’s sensibilities to golfwear. In 2007, he joined with Justin Timberlake to become creative director at Timberlake’s William Rast brand just as the premium denim market was blossoming.
Jamey Hargreaves, in his capacity as creative director of the British brand Wolsey, has enlisted Lindeberg’s help in moving the brand forward. John Hargreaves is the founder of U.K. clothing chain Matalan.