LONDON — The British label Joseph is in international — and local — growth mode, with shops set to open in Beijing, Singapore and London over the next two months, and others worldwide to follow.
After cutting the ribbon on its first shop at the SKP Mall in China earlier this year, Joseph plans to open a second location in Beijing in December and its first store in Singapore on Dec. 10. The brand will open its first brick-and-mortar men’s wear store on Savile Row in January. The 1,184-square-foot store will bow with the men’s spring 2016 ready-to-wear collection and accessories.
Creative director Louise Trotter told WWD that the Savile Row store marks a new era for Joseph and its entrance into the men’s wear market. “Savile Row is an incredible location, steeped in rich history, recognized for offering the best men’s wear in the world,” she said.
Meanwhile, the brand will open additional units in the United Arab Emirates and the Philippines next year while a Miami store is slated to launch at the end of 2016. Miami will be the brand’s fourth location in the U.S.
As a part of the global rollout plan, 13 more stores are set for China over the next five years.
“Joseph already has a strong presence in Asia, notably in Japan and South Korea, and this year sees the opening of two stores in Beijing and the first store in Singapore,” said chief executive officer Takehiro Shiraishi.
“The expansion of our network in Asia feels like a natural progression, catering to the response of both our international buyers and the consumer. Alongside the planned openings in Asia, we will be focusing our attention on the U.S. market,” he said, adding that in January the brand will present its pre-fall 2016 women’s wear collection in New York for the first time.
Last year, Joseph marked the 25th anniversary of its shop at 77 Fulham Road with its first runway show, and the label has continued to show on-schedule during London Fashion Week. The retailer was founded by Joseph Ettedgui, who died in 2010. In 2005, the company was bought by Japan’s Onward Kashiyama.