The exterior of the Juun.J store in Seoul.

Juun.J has opened its first flagship, a 1,300-square-foot boutique in Dosan Park in the Gangnam-gu section of Seoul.

The shop, which had a soft opening earlier this month, carries the designer’s full collection of men’s and women’s apparel as well as several limited-edition collaboration pieces. To celebrate the store’s opening, Juun.J partnered with Kappa, the Italian sportswear brand, on a collection of workwear-inspired clothes as well as hats and bags.

Juun.J, which is part of Samsung C&T’s Fashion Group, had operated a pop-up shop in Hannam-dong in Seoul last September, but this marks the designer’s first permanent location.

The store, which has a striking black geometric design, carries women’s on the main floor and men’s on the second level. There is a Felt coffee shop as well as an interior garden in the space.

“Black in space represents darkness, and light creates shape, color and texture, while creating another darkness,” said Jung Wookjun, Juun.J’s creative director. “The way of expressing the substance in the darkness originated from the geometry, which is the basis of art, fashion and architecture, and it resembles Juun.J.”

The first floor also includes an exhibition called reArchive, offering the designer’s unique interpretation of the trenchcoat. Custom orders for the coats are available in the shop. In addition, a special T-shirt highlighting the themes of the designer’s collections is also available for sale exclusively at the flagship.

“We are planning to accelerate our global business by the opening of a flagship store where we can see Juun.J’s brand identity for the first time in the world,” said Junghee Yoon, vice president of Juun.J.

Juun.J launched his men’s collection in 2007 and expanded into women’s in 2017.

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