MILAN — Ken Scott’s joyful and creative aesthetic is making a comeback.
The Ken Scott Foundation established in 1989 by the Indiana-born designer, who died in 1991 and became popular in the Sixties and Seventies with his colorful prints, has teamed with Milan-based Daniele Ghiselli Showroom to unveil a women’s resort 2019 capsule collection.
In particular, a design team of young fashion talents went through the designer’s archives in Milan to find the prints, which they used to pepper a range of contemporary designs infused with urban, street influences.
“The Ken Scott Foundation’s archives, which are completely catalogued and digitized, count 6,000 different prints and about one-third of them are unseen,” said Ghiselli, founder and chief executive officer of the namesake showroom. “He is identified and recognized for his floral patterns, but he actually developed so many themes, including sports, boats, bicycles, cars and food, just to cite a few. His prints look so modern and I think this is just the perfect moment, considering the current trends, to bring them back.”
The capsule, which includes about 60 ready-to-wear pieces, as well as 30 footwear styles and 30 bags, will retail from 120 euros for sweatshirts to 250 euros for dresses.
“According to our business plan, we want to sell the collection to a maximum 100 stores in the world, including department stores,” said Ghiselli, pointing to Italy and the United States as the most appealing markets for the capsule.
Asked about the future development of the brand, Ghiselli said that the project is still a work in progress but his and the Ken Scott Foundation’s desire is to continue evolving the fashion label’s collections.
“The goal is to continue collaborating with young designers to constantly bring a new vision into the project and we would also like to develop collaborations with designers who are already quite affirmed but have something in common with the Ken Scott brand,” Ghiselli said.
As the next chapter of the project, a Ken Scott exhibition will be organized in Milan in 2019.
“We are collaborating with two different Milanese museum institutions to find the best location,” said Ghiselli, adding that the exhibit will be completed with a dedicated catalogue.