Michael Kors is growing his network of life-style stores, and his latest projects range from Munich to Madison Avenue.
This story first appeared in the November 24, 2009 issue of WWD. Subscribe Today.
Kors will open a freestanding store at Theatiner Strasse 36 in the Bavarian capital in February — his first retail unit in Germany. The 2,400-square-foot boutique was conceived by the firm’s in-house retail development team. Comparable to the designer’s lifestyle retail concept in the U.S., it will offer a multitiered mix of merchandise. The focus will be on accessories, from the Michael Kors designer collection to the Kors Michael Kors bridge label and the better-priced Michael Michael Kors line. It will sell categories such as eyewear, handbags, watches and fragrance, as well as Michael Michael Kors apparel.
“Germany has [long] been a country full of chic people who have a very interesting take on fashion,” Kors said. “I am so happy to finally have my own store, to show a range of my accessories and apparel. Munich is the perfect first location in Germany for what I hope to be many stores to come.”
The Munich building will also house a showroom. Kors plans to open similar stores in Berlin, Düsseldorf and Hamburg.
“Germany is obviously an important component for our overall European growth strategy, and we intend to increase the number of freestanding stores in key global markets over the next few years,” said John Idol, chief executive officer of Michael Kors Inc. “With Munich, we are embarking on launching an extensive retail network in the German market. We intend on opening 25 retail stores in Europe in the next three years.”
Kors launched the retail concept in 2004 and, since then, opened 75 such stores globally. In the past year, he added boutiques on Via Sant Andrea in Milan and Bond Street in London.
On Saturday, Kors also opened a lifestyle store at 667 Madison Avenue in Manhattan. It’s a homecoming of sorts. The space had been occupied by Celine, which Kors designed from 1997 through 2004. The 2,500-square-foot unit was also designed in-house and offers a mix similar to the one planned for Munich.
“Everyone from the Park Avenue princess to cool tourists shop on Madison; it’s such a great mix, just like the store,” said Kors, who also has a Collection store at 974 Madison Avenue.
112409-WW-Munich: A rendering of the Michael Kors boutique in Munich.