By  on February 25, 2013

With sales projected to reach$400million as it rings in its 50th birthday this year, Kurt Geiger stillremains relatively unknown in the U.S. But the company hopes that’sabout to change, as a key initiative for the brand is bolstering itsprofile in America through retail and wholesale channels.

Geigeris carried in about 350 doors worldwide and maintains 80 freestandingdoors — 55 of these in its native England — making it the second-biggestshoe company in the U.K. after Clarks.

The Jones Groupacquired the company in June 2011 for $350 million in cash, and 13months later opened its first American store in San Francisco. InAugust, another unit opened at South Coast Plaza in Costa Mesa, Calif.,an e-commerce site launched at in October, and on Jan.29, its first New York boutique opened.

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