NEW YORK — It was frocks around the block at a party hosted by Derek Lam and eBay on Tuesday night to celebrate the launch of the designer’s first crowdsourced collection, Derek Lam + eBay.
This story first appeared in the May 12, 2011 issue of WWD. Subscribe Today.
Lam presented the collection at New York Fashion Week in February and the 16 dresses were displayed on eBay, where consumers could vote for their favorites. The five winners were revealed in March. The public chose a black evening gown, a shift with a peplum back detail, a denim sundress and long and short versions of a floral chiffon dress. In addition, eBay on Tuesday said a T-shirt dress is being offered exclusively through the eBay Fashion iPhone app. The black silk and dahlia silk poplin styles that have been added to the collection are $125. Steve Yankovich, vice president of mobile at eBay, said the T-shirt dress is creating a buzz. “EBay did $2 billion in mobile sales last year,” he said. “This year, it will be more than $4 billion. EBay’s made it easier to list sales on its mobile app, so you can buy something and flip something else.”
Lam’s idea for the eBay collection was iconic summer dresses, priced from $125 to $295, compared with his main collection, priced $800 to $2,000.
Tuesday’s block party was something of a house party, too. As people spilled out of the store at 12 Crosby Street to sample the vittles being served from gourmet food trucks, guests such as Rose Byrne and party co-host Rachel Bilson piled into the store to try on the dresses. Byrne emerged wearing a black cotton poplin peplum back shift dress from the collection and waited in line for a waffle. “I do online shopping and I wear a lot of Derek Lam,” she said. Meanwhile, Bilson modeled the georgette Boho halter dress for photographers.