The Lane Crawford Joyce Group said Thursday it is launching a new “strategic platform” for contemporary and premium brands by reorganizing part of its ImagineX operations into a new concern.

The Hong Kong-based retailer said its new Walton Brown division- named for former Lane Crawford executive Andrew Walton Brown- will operate more than 100 points of sale across tier 1 to tier 4 cities in China, offering distribution through retail, wholesale e-commerce and and travel retail sales points. Until now, Walton Brown has operated as part of ImagineX and it runs a chain of premium malls and outlets.

 

The company said Thomson Cheng will be president of Walton Brown and retain his role of managing director of ImagineX.

Lane Crawford Joyce Group said Juicy Couture, which launched in Greater China with ImagineX in 2006, will move under the Walton Brown umbrella.

“There is no shortage of brands wanting an entry and growth strategy for China, it remains a complicated market and one with many constraints which we work with every day. By investing in the creation of a large-format multi-channel platform to manage new categories and brands of scale outside our current retail platform, we can move quickly on emerging trends we see in this very dynamic middle market segment,” said Jennifer Woo, chairman and ceo of The Lane Crawford Joyce Group.

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