Developed in collaboration with French creative digital agency Colorz, the site offers a more user-friendly immersive experience, according to a statement. A 360-degree presentation of the house will include sections on the brand story and know-how, as well as behind-the-scenes tours of the women’s wear and bespoke men’s wear ateliers on the Rue du Faubourg Saint-Honoré.
Energized by touches of Lanvin blue, exclusive brand content will include runway footage and brand news.
The online store has also undergone an overhaul for a smoother browsing experience, the company said, with a “mobile-first” design, keen product focus, and features including a GPS store locater.
News about Lanvin’s reworked site comes at a time when the fashion industry awaits confirmation about the brand’s new ownership.
Following months of speculation about who would take control of the beleaguered French fashion house, China’s Fosun International earlier this month was said to have obtained the keys to Lanvin after outbidding Qatari rival Mayhoola Group.
As reported, the sale agreement leaves Taiwanese media magnate Shaw-Lan Wang, who previously held a 75 percent stake, on board as a minority shareholder with 20 percent. Swiss businessman Ralph Bartel is said to be maintaining his 25 percent stake in Lanvin’s capital, as well.