If Demi Moore or Julianne Moore needs to pop out for a Lanvin fix, a boutique will soon be around the corner.
This story first appeared in the August 2, 2010 issue of WWD. Subscribe Today.
Continuing its retail expansion drive, the French fashion house signed a lease for a 6,000-square-foot boutique at Two Rodeo Drive that will include a large area for VIPs, who may opt to enter the store undetected through an underground service entrance.
The unit, boasting about 4,500 square feet of selling space on one level, will showcase Lanvin’s women’s and men’s collections and is slated to open in December.
Executive vice president Thierry Andretta also told WWD he’s putting the finishing touches on a deal for an 8,000-square-foot Beijing flagship in the Chinese city’s embassy district. It is slated to open before the end of the year and will also feature a VIP zone.
News of the West Coast lease comes only a week after Lanvin opened a 3,550-square-foot New York flagship at 815 Madison Avenue. Andretta cited “very good” initial sales at the unit across all product categories, especially ready-to-wear and bags in animal prints from creative director Alber Elbaz’s pre-fall collection.
The U.S. generates about a quarter of Lanvin’s women’s business and about 15 percent of its men’s revenues, and Andretta said establishing a Los Angeles location was key. “For us, it’s a very important store,” he stressed.
The angular unit — previously occupied by Cole Haan and with such retail neighbors as Jimmy Choo, Bulgari and Louis Vuitton — will be in sync with the brand’s “family feeling” in terms of decor and layout, he added.
Lanvin already has a considerable Los Angeles presence with key wholesale partners, which include Neiman Marcus, Barneys New York and Maxfield. The boutique will also allow it to service celebrity clientele, who include Natalie Portman, Katie Holmes and Nicole Kidman.
Andretta noted Lanvin is also expanding the first floor of its women’s flagship in Paris by about 800 square feet to better display accessories categories and accommodate VIP customers. It is slated to be ready by the end of August.
The Beijing showcase in the Sanlitun Village mall will boast selling space of about 6,000 square feet over three floors, plus a bespoke and made-to-measure service for men.
Andretta said a flagship in Hong Kong is one of Lanvin’s next priorities, and a general acceleration in China; however, he stressed the benefit of being a privately held company: no compulsion to open stores every quarter.
“We are looking worldwide without any pressure or any obligation,” he said.