PARIS — That’s Mr. Nils to you.
This story first appeared in the November 11, 2009 issue of WWD. Subscribe Today.
Lars Nilsson will launch a signature men’s wear line with Italian men’s wear manufacturer Mabro during the Pitti Imagine Uomo trade fair in January, WWD has learned.
Dubbed Mr. Nils, the collaborative collection between the Swedish designer and the Italian producer is to bow at the Museum Marino Marini in Florence on Jan. 12.
“Mr. Nils bridges chic sportswear with tailoring,” Nilsson said, adding the collection would also include accessories and shoes. “It’s a modern and accessible luxury brand, which will be manufactured entirely in Tuscany, Italy.”
Nilsson, who was tapped by Mabro chief executive officer Alessandro Giudice earlier this year, has kept a low profile since exiting Gianfranco Ferré in 2008 after a brief stint as the house’s creative director. Before that, Nilsson worked for three years as women’s wear designer for Nina Ricci.
“Lars Nilsson’s proven path in luxury is the perfect match for Mabro’s traditional tailoring,” Giudice said.
Mabro, founded in 1957, also manufactures its namesake tailored men’s wear label and is said to supply a range of European designer firms, however, Giudice declined to provide further details.
The 77th edition of Pitti Imagine Uomo runs Jan. 12 to Jan. 15.