NEW YORK — Ralph Rucci has named Joey Laurenti chief executive officer.

This story first appeared in the May 30, 2014 issue of WWD. Subscribe Today.

Laurenti, who started Wednesday, is joining at a time of planned expansion for the brand, at wholesale domestically and internationally as well as eventual freestanding Ralph Rucci retail units.

Laurenti was most recently ceo of Goods and Services, a multibrand contemporary sales showroom that he founded in New York. Prior to this, he served as director of sales for Opening Ceremony. The executive will continue to serve as president of Goods and Services.

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The Ralph Rucci growth strategy was implemented after Nancy and Howard Marks made a capital investment in 2012, and became its chairman and a board member, respectively.

“When I met Joey, I immediately knew he had the vision and expertise to build Ralph Rucci into an accessible, modern, American fashion brand,” Nancy Marks said. “His affinity for fashion and knowledge of retailing are the strengths we wanted in a leader.”

Rucci added, “He understands the DNA of the brand and respects the loyal following we have cultivated, and he wants to bring Ralph Rucci to more women around the world.”

Laurenti will work closely with Nancy Marks and the designer. “I have been an admirer of Ralph Rucci for years and am honored to be part of the expansion and development of this iconic brand,” Laurenti said. “I want to continue on the path Mr. Rucci has forged, while focusing on strengthening retail relationships and developing new customers.”

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