LONDON – The Liberty London collection of bags, scarves and small leather goods is ready to launch from Great Marlborough Street to the world as the store plans to wholesale its in-house accessories for the first time, during London Fashion Week.
Liberty will stage a brand presentation on Feb. 22 at the Heritage Suite in the store’s flagship on Great Marlborough Street. The accessories were launched in 2013 and are adorned with Iphis, a re-worked Art Nouveau print from the Liberty archive, which is home to more than 40,000 fabric designs. The scarves are covered in a variety of prints.
“They resonated well with the local customer and they sold equally well to all the tourists, and last year we started getting so many requests from retailers around the globe,” said Ed Burstell, the store’s managing director.
“The collection is aspirational, but also reasonably priced, and is a potential revenue stream that could be a lucrative one,” he added. Burstell also believes they add a new dimension to Liberty beyond the store’s historic micro-floral prints.
According to the store, the Liberty London collection is achieving a sales density 3.5 times greater than the Liberty store average, and twice as high as the comparative brands.
At retail, accessories range in price from $105 for a card holder to $720 for a backpack, to $1,040 for a weekend bag. Scarves range from $296 for a Peacock Garden or Morris Floral print silk number, to $952 for a Hera print cashmere and silk one.
Since the store was sold to private investors in 2010 revenues have increased 80 percent, and in 2013 were 124 million pounds, or $193.4 million at average exchange rates for that year.