PARIS — Ahead of the arrival of a new creative director, Loris Azzaro has named a new chief executive officer.

Gabriel de Linage steps into the role from L’Oréal Luxe Brazil, where he was vice president, strategic development.

“The soul of the house is intact and very inspiring,” de Linage commented.

He succeeds Javier Abaroa, who is exiting to focus on personal projects, Azzaro said. Abaroa had been in the role since 2012.

The Paris-based house is expected to name a creative director who “will take part in the expansion process of the brand, which celebrates its 50th anniversary in 2017,” the company said.

Last June, artistic directors Arnaud Maillard and Alvaro Castejón exited their roles after a three-year stint.

Andorra, Spain-based Reig Capital Group is the owner of the brand, best known for its men’s fragrances, produced by Groupe Clarins.

Founded in 1962, Azzaro quickly became known for body-hugging gowns worn by the likes of Marisa Berenson and Sophia Loren.