Sergio Rossi X LVR shoes

MILAN — LuisaViaRoma is gearing up to launch LVR Editions, a series of exclusive collaborations between the Florentine luxury retailer and a range of international established and upcoming labels.

Each month, starting from June 16 and for one year, a different cobranded product will be on sale in a dedicated section of luisaviaroma.com.

The project will kick off with Sergio Rossi, which worked with LuisaViaRoma on a cobranded shoe marking a further evolution of Sergio Rossi’s Sr1 collection. The footwear design is an ankle strap, flat style crafted from stretch napa leather, which is punctuated by micro studs applied by hand.

“Each new season we plan to expand our Sr1, the collection which marked the relaunch of Sergio Rossi,” said Sergio Rossi chief executive officer Riccardo Sciutto. “Thanks to its recognizable, modern style we are able to develop collaborations like the one with LuisaViaRoma, an important partner and a unique store we are proud to work with.”

Upcoming collaborations will include exclusive items by Dolce & Gabbana, Dilara Findikoglu, Italia Independent, Angel Chen, Marina Hoermanseder and Superga.

According to LuisaViaRoma chief executive officer Andrea Panconesi, the 12 products of the LVR Editions series will be re-edited next year to be sold at the new LVR multifunctional space, which the LuisaViaRoma company will inaugurate in June 2018.

Located in a Florence residential area, the 21,528-square-foot venue will host a store offering a wide range of products from fashion clothes and accessories to interior design pieces, along with a bar and restaurant.

“This new space will target the new generations, especially the Millennials,” said Panconesi. “This place will have to fit their needs and will also have the task to combine their attitude to the digital and virtual life with the development of real, human relationships.”

During the upcoming edition of  Pitti Uomo, LuisaViaRoma’s historic multibrand shop in the heart of Florence will feature the windows and a special in-store installation dedicated to J.W. Anderson. The special guest at Pitti Uomo, the British designer will unveil his men’s runway show at Florence’s Villa La Pietra on June 14.

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