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MILAN Lutz Huelle is the new creative director of Madrid-based Delpozo, WWD has learned.

According to a market source, the German designer will succeed Josep Font, who exited Delpozo last September. Reached by phone, a Delpozo spokeswoman declined to comment.

Font was tapped in 2012 by Grupo Perfumes y Diseño, which has managed the brand’s perfume license since 1992 and bought the whole fashion house in 2011. During his tenure, Font revitalized the label, founded by Jesus Delpozo in 1974, with bold and elegant collections characterized by flamboyant tones, eccentric touches and couture-inspired details.

A Central Saint Martins graduate, Huelle joined the Maison Martin Margiela team in 1995, where he was in charge of the knitwear and Artisanal lines. In 2000, he established his own brand, called Lutz, and the following year he received the Andam Fashion Award. In order to support the expansion of the brand, in 2012 the label was renamed Lutz Huelle because of the difficulties in protecting the name Lutz on a global scale. Defined by a conceptual and personal approach, Lutz Huelle collections, which are shown during Paris Fashion Week, stand out with their mix-and-match of out-of-context elements portraying a variety of identities.

Delpozo has stores in Madrid, London and at The Dubai Mall in the United Arab Emirates, where the brand operates in a partnership with Chalhoub Group. The fashion house also has an agreement with KLH International to develop a retail strategy in South Korea.