When it comes to luxury marketing, it really does pay to know the targeted consumer.
That’s because all luxury consumers aren’t alike, according to a new survey done by The Shullman Research Center. Bob Shullman, in a presentation for the Luxury Marketing Council on Wednesday at the New York Athletic Club, said the differences — which depend on household income, overall wealth, age and gender — present a challenge as well as an opportunity for luxury marketers.
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)