By  on July 16, 2019

LOS ANGELES — The luxury rental business has another contender looking for its share of the marketplace in Janet Mandell’s By:Fashionaholic.

The showroom in West Hollywood’s Crescent Heights neighborhood is in a private resident totaling 1,500 square feet and comes on the heels of the company’s pop-up earlier this summer. Some 500 to 800 vintage and runway pieces will be stored throughout the space. It’s the company’s first since opening its flagship 3,400-square-foot showroom in Chicago’s River North neighborhood a little over a year ago.

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