Pierre-Yves Roussel and Eric Marechalle

NEW YORK — LVMH Moët Hennessy Louis Vuitton has charged Kenzo’s chief executive officer Eric Marechalle with leading the turnaround effort at Marc Jacobs International.

He is to leave Kenzo and become ceo of Marc Jacobs International in the third quarter of the year.

This confirms a report in WWD on June 21 that Marechalle would take over from Sebastian Suhl, who is leaving LVMH “to pursue personal interests.”

Marechalle will continue to report to Pierre-Yves Roussel, ceo of LVMH Fashion Group, which spans a host of brands from Givenchy and Céline to Emilio Pucci, along with Kenzo and Marc Jacobs.

Roussel said Marechalle’s “strong experience in brand management” would “give a new impetus” to Marc Jacobs and “further help us develop it, in collaboration with Marc.”

LVMH reported solid business in the first quarter, with chief financial officer Jean-Jacques Guiony flagging the Jacobs business as “probably one of the few negative performances we have in the group.”

Marechalle’s successor at Kenzo will be announced “shortly,” LVMH noted.

WWD reported on May 26 that Suhl would soon exit Marc Jacobs, which he joined in 2014. It is understood he will remain at the management helm through a transition period. His next move could not immediately be learned.

Under Suhl’s watch watch, the Marc by Marc Jacobs brand, launched in 2000, was eliminated with the intention of unifying both it and the Marc Jacobs Collection under the singular Jacobs label while expanding the range of contemporary offerings and price points.

Marechalle knows that space well, having been charged at Kenzo with refocusing the brand from its designer roots to a more overtly energetic, contemporary perspective. Shortly after his appointment, Opening Ceremony’s Carol Lim and Humberto Leon were hired as co-creative directors, taking over from Antonio Marras.

Kenzo transitioned quickly into one of the most interesting brands in the European contemporary sphere.

Before joining that house in 2011, Marechalle headed the children’s brand Catimini, part of what was then The Zannier Group, now Kidiliz Group. At the time, its other children’s wear licenses included Kenzo Kids and Little Marc Jacobs, the former of which it still produces. Children Worldwide Fashion now holds the license for Little Marc.

Marechalle began his career in 1992 at retailer C&A in France as Haussmann store director before joining Zannier.