PARIS — Louis Vuitton systematically selects woods from certified and sustainably managed forests for its boutiques and packaging. And Guerlain has committed to sustainable farming of vetiver, a key ingredient for its perfumes, in the Pondicherry region of India.
Those are among best practices on biodiversity that LVMH Moët Hennessy Louis Vuitton is to share at Green Week, billed as Europe’s biggest annual conference on environmental policy. The event began its three-day run Wednesday in Brussels, with Karmenu Vella, European Commissioner for Environment, Maritime Affairs and Fisheries, lauding the French group’s “long-term commitment to the protection of the environment.”
This is the fourth year LVMH has teamed up with the European Commission at Green Week, and the group also recently joined the European Business and Biodiversity Platform as a strategic adviser to the European Commission. It has also collaborated with the French Foundation for Biodiversity Research on recommendations applicable to the entire cosmetics sector.