Jacquemus is the story of a man who wanted to become a designer and made it happen despite the odds. “I grew up in the middle of nowhere in the south of France; everybody in the village knew my biggest dream was to be in fashion,” recalled Simon Porte Jacquemus. After spending his childhood “in the field,” he enrolled at Esmod in Paris, only to decide two months later to drop out and give it a go on his own. At 19 and with only 2,000 euros to his name, he set up his label from home. In its nine seasons, the line, which is entirely made in France, grew from 12 items in the first season to 106 for fall.
This story first appeared in the March 26, 2014 issue of WWD. Subscribe Today.
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