PARIS — LVMH Moët Hennessy Louis Vuitton has netted London fashion star J.W. Anderson, taking a minority stake in his fledgling business and tapping the designer to take the creative helm of Loewe.

WWD first reported on Sept. 11 that the French luxury giant was in discussions with Jonathan William Anderson, who launched his label in 2008.


Financial terms were not disclosed.

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Interviewed in Paris today, Anderson called LVMH the “Oxford University of luxury goods” and the perfect partner to help his fledgling business realize its potential, allowing him to focus on design his signature women’s and men’s — and his new responsibilities at Loewe.


Anderson, 29, said he would focus on building a new personality for Loewe, known primarily for its leather goods, along with small selections of leather-based apparel.


At Loewe, Anderson is to succeed Stuart Vevers, who in June said he was exiting the Madrid-based luxury firm to join Coach as its new executive creative director, replacing executive creative director and president Reed Krakoff.

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