MILAN — M Missoni and OrphanAid Africa have teamed up for a humanitarian project to help orphaned children in Ghana.
Margherita Maccapani Missoni has designed a 12-piece capsule collection to bow in Milan on Nov. 10 and in New York on Nov. 15. The items, which will be available at M Missoni stores, and from Nov. 16 on online retailer Yoox exclusively, feature Missoni’s classic and distinctive zigzag pattern in a pink and red variation.
This capsule is Maccapani Missoni’s first solo effort as a designer, although she has been working with her mother, Angela Missoni, on the M Missoni line for the past year.
“The choice of colors was instinctive; it was the combination that I liked the most,” said Maccapani Missoni. “Pink is symbolic, it refers to childhood, and red to Africa, and together they were aesthetically pleasing. The pattern in itself is something that is ours, that belongs to us. ”
Missoni, who is president of OrphanAid Africa Italia, said that the main objective of the project is to sell “as many pieces as possible.” Accordingly, the most expensive item is a raincoat that retails at 120 euros, or $163 at current exchange. “This capsule collection is easy, like candies, and ranges from T-shirts to stretch dresses and shoppers,” she explained. Maccapani Missoni also models the pieces designed for OrphanAid, similarly to what she did for the successful Missoni for Target collection.
The younger and lower-priced M Missoni label, which was launched in 1953, is produced by Valentino Fashion Group, a license originally signed in 2005. In addition to the Milan and London boutiques, there are four units in the U.S., one in Macao and one in Hong Kong.