Maison Margiela today opened its first store in the Eternal City, at Via del Babuino 49, between Piazza del Popolo and Piazza di Spagna. The 3,175-square-foot store occupies two floors in an ancient Roman building comprised of interconnecting rooms.
The concept of the boutique is based on a mirror effect, playing with the floors and the ceilings in order to create vanishing volumes and perspectives.
The first floor of the boutique is dedicated to men’s wear, while women’s wear occupies the second level. Maison Margiela’s accessory collections are sold at the boutique, including leather goods, sunglasses, fine jewelry and design objects. Two suites are dedicated to footwear — one for women, the other for men.
Haussmanian wallpaper, white marble, white cotton, oak and chrome steel are among the materials used in the store. A white horizontal line extends throughout the boutique separates the interior in two.
While Maison Margiela operates three freestanding stores in Milan, this is the house’s first unit in Rome.