PARIS — Two cutting-edge names in fashion — Maison Martin Margiela and Cutler and Gross — are finally seeing eye-to-eye.
On Wednesday, Paris-based Margiela said it signed an eyewear license with the London optical firm for a collection that will be unveiled at the Silmo trade fair here later this month and hit counters in November at Margiela boutiques and select Cutler and Gross sales points. Also expect sightings at Margiela’s fashion show here Oct. 1.
It’s the first licensing pact for Cutler and Gross, and Margiela’s first in the hot product category. Terms were not disclosed, but the agreement is described as multiyear, covering sunglasses only.
Margiela took its first step into eyewear two years ago by introducing its Incognito style, which resembles a black censor bar. The style, and a handful of other models, was produced under a production agreement with Marcolin.
The first licensed collection, to be handmade in Italy, will comprise two groups: one dubbed Anatomic and focused on large, enveloping shapes; and the other Wrong Size, with purposely ill-fitting lenses.
Prices have not been finalized but are expected to be in line with styles currently in stores, which range from about 350 to 450 euros, or $445 to $575 at current exchange rates.