NEW YORK — Marc Jacobs can’t seem to get enough of Bleecker Street and its environs.
The designer, who operates five stores in the West Village — three on Bleecker Street and two on West Fourth Street — has signed a lease for a 500-square-foot space at 400 Bleecker Street, said Alexander Brodsky, president of the Brodsky Organization, the building’s owner.
“The [Jacobs] lease starts in February 2010,” Brodsky said. “I’m not sure exactly what the concept will be” other than that it’s a lifestyle concept.
A Marc Jacobs spokeswoman declined to comment. Robert Duffy, president of Marc Jacobs International, said in January he had his eye on another space on Bleecker Street for a store that would be “a new concept for us. It’s something we’ve never done before.”
The store Jacobs is taking over, on Bleecker Street at the corner of West 11th Street, was occupied by the Biography Book Shop for more than 20 years. “The [real estate] market has changed drastically there,” said Brodsky. “The space is now worth eight times what the Biography Book Shop was paying.” He added the book store is relocating to another space on Bleecker Street.
“The going rate for rents on Bleecker Street is $400 a square foot and up,” Brodsky said. “Marc Jacobs is paying more than that.”
“Our business has doubled in every store on Bleecker Street during 2008,” said Duffy.
Jacobs, who lives in the neighborhood, pioneered Bleecker Street for the luxury set in 2000, unveiling a store at 403-405 Bleecker that was originally dedicated to the men’s collection and now sells Marc by Marc Jacobs women’s wear. A Jacobs by Marc Jacobs unit at 385 Bleecker Street at Perry Street sells lower-priced items such as wallets, key chains and jewelry, and number 382 is devoted to Little Marc Jacobs. Marc by Marc Jacobs men’s wear recently moved to 301 West Fourth Street, trading places with Little Marc.
Since Jacobs’ arrival on Bleecker Street, Ralph Lauren opened a trio of stores, and Tommy Hilfiger, Coach, Intermix, Olive & Bette’s and Cynthia Rowley have launched shops on the tree-lined thoroughfare, which was once home to antiques stores and pastry shops.