PARIS — Renzo Rosso has added another glittering name to his manufacturing stable: Marc Jacobs.

This story first appeared in the November 10, 2008 issue of WWD. Subscribe Today.

Staff International SpA, part of Rosso’s Only the Brave holdings, has signed a worldwide licensing agreement to produce and distribute the Marc Jacobs men’s wear collection, starting with the spring-summer 2010 collection.

Staff’s licensed brand portfolio includes Maison Martin Margiela, Viktor & Rolf, Vivienne Westwood, Dsquared, Sophia Kokosolaki and Diesel Denim Gallery.

The deal with Jacobs is for five years, with options to renew, and covers men’s wear and denim collections to be sold through Staff showrooms in New York, Paris, Milan and Tokyo. Executives see very strong potential in the men’s market for Marc Jacobs, where men’s represents less than 10 percent of the business.

Rosso called Jacobs a “precious pearl” to add to his stable. “I have always admired Marc’s outstanding work, his creative independence and his capacity to create new trends,” he said, calling Jacob’s collection “the new luxury cool.”

“If it’s good enough for Martin Margiela, it’s good enough for me,” commented Robert Duffy, president of Marc Jacobs International. “We have many different divisions, labels and price points in our men’s wear division and I think [Staff] can be of great help in developing all of these projects.”

Previously, Jacobs’ men’s wear was manufactured and distributed by Gibò, in 120 doors in 20 countries. New York-based Marc Jacobs has 175 stores in 50 countries, the latest being Marc by Marc locations in Paris and Madrid.

Only the Brave’s holdings also include the Diesel and 55DSL brands.

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