Swimmwear and resort-inspired fashion brand Marie France Van Damme has appointed a Mytheresa.com alum as a brand and VIP relations manager.
Claude-Alain Descamps, formerly a manager of VIP relations and head of personal shopping at Mytheresa.com, is joining the Hong Kong-based company in a newly created role. He will be based in Hong Kong.
The brand currently has 100 sales points around the world, including stores in Hong Kong, Bangkok, London and Singapore.
The Canadian-born designer launched her brand in 2011 out of a desire to find beach looks in more urban patterns, instead of the usual oranges and turquoises.
In February, Van Damme held a trunk show at Bergdorf Goodman, drawing the likes of Jennifer Creel, Marigay McKee and Cameron Silver.