DESIGNER CHEAT SHEETS: It’s no secret designers like to borrow from the past to create something new, and a new Garment Center business, 11:11 Design Studio, is building on that inclination. The company showcases and sells vintage designs with embroidery, lace and other unusual embellishments that can be copied. Instead of selling full-length garments, 11:11 Design Studio prefers to merchandise the specific area of detail, such as a collar or waistband.

This story first appeared in the May 11, 2010 issue of WWD. Subscribe Today.

Founded by Michael McKee, who sources the items internationally, 11:11 Design Studio is located at 336 West 37th Street. Clients include Stella McCartney, J. Crew, Kate Moss for Topshop, Reiss, Lanvin, Black Halo, Robert Rodriguez, 3.1 Phillip Lim and Isabel Marant, according to a company spokeswoman.

LOGO POWER: With the Council of Fashion Designers of America giving credence to more consumer-oriented events such as Fashion’s Night Out, the member’s-only organization now has a revamped logo, including a version that spells out its name for nonindustry types. There is another version with the URL, as well as one that designates membership. Pentagram’s Michael Bierut, who designed the first version in 1992, tightened up the lettering and did a few other tweaks. CFDA executive director Steven Kolb said Monday, “The reason we did the update was those that work in the industry know what the CFDA stands for, but the general public does not.”

In other CFDA-related news, the Design Trust for Public Space will present the initial findings from its “Made in Manhattan” report, a six-month garment district study, on June 2.


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