Fresh from a major moment when she showed her spring 2020 fashion collection at the Temple of Poseidon in Athens, Mary Katrantzou is partnering with The Outnet for a capsule collection launching Oct. 30.
The Outnet x Mary Katrantzou collection will feature 14 styles in a signature pattern that’s been reworked in four color combinations that are exclusive to the e-tailer. A variety of feminine dresses, separates and a jumpsuit comprise the capsule, with prices ranging from $595 to $2,150.
“Mary Katrantzou is globally recognized for her stunning signature prints and is much beloved by our customer,” said Vikki Kavanagh, buying and merchandising director of The Outnet. “Mary is renowned for creating pieces for women with a strong sense of sense of style, and designs that spark joy in the wearer.”
“With this limited capsule, we wanted to offer a collection of pieces that answer the wardrobe needs of The Outnet customer,” Katrantzou said. “Our core focus was on accessibility for women who love our brand. The exclusive prints we designed are inspired by jewel tone colorblocking and our take on animal prints. Through the use of bold colors and feminine silhouettes, we want women to feel confident and stand out, while having fun mixing and matching the pieces.”
Offering exclusive products to customers is a key tenet of The Outnet’s philosophy and global buying strategy, said Kavanagh, adding, “Each of the exclusive capsules we offer cement and celebrate the strong relationships we have with our brands, and are a huge part of our DNA.
“We’ve worked closely with Mary Katrantzou over the years,” Kavanagh added. “To be able to offer these limited-edition pieces is a very special moment. Mary is the self-styled Queen of Print. Our customer isn’t necessarily dictated to by price, rather, she’s engaged by our unique and curated product offering.”
Katrantzou said she wanted the Outnet x Mary Katrantzou collection to communicate more than simply her design aesthetic. “We designed this collection with a responsible consumer in mind,” she said. “We created the pieces by using archival prints and upcycling old fabrics. We do that internally every season. We use unused fabrics as toiling materials. We felt this was the right partnership to design an entire capsule with this being our core focus. All the pieces are easy-to-wear wardrobe staples and the colorblocking allows you to mix and match them and make them entirely your own.”
Katrantzou in April launched Mary Mare, swimwear, caftans, beach dresses, totes, sun hats and sneakers, with a focus on easy-to-wear shapes for all sizes, an emphasis on natural fibers, and more democratic prices than her main collection. “We’re all very excited about it,” Katrantzou said of Mary Mare. “We’re also working on a very special project launching in 2020, which addresses both price points and size inclusivity.” She declined to be more specific.
The designer said The Outnet customer is very similar to her own. “The Outnet client is educated and informed,” she said. “She shares an appreciation for good design and loves pattern and color. I don’t distinguish between The Outnet shopper and my own customer. Any woman who feels an affinity toward my work is our client, and we design with her in mind. I think our client is very eclectic and buys our pieces for their unique nature. She wants to stand out, and I think The Outnet consumers share the same values.”