By  on August 20, 2019

MILAN — Matthew Williams, founder and creative director of women’s and men’s fashion brand 1017 Alyx 9SM, is one of those guys who can unquestionably be considered cool. Born in Chicago but raised in California immersed into the skate culture, he cut his teeth at Alexander McQueen, made a name for himself working as creative director for Lady Gaga and counts Kanye West and Kim Jones as his professional godfathers — the latter actually designed his and his wife Jenny’s wedding outfits and also asked Williams to design a series of roller-coaster belt buckles for his debuting show at Dior.

A year before launching 1017 Alyx 9SM in 2015, Williams cofounded men’s street brand Been Trill in collaboration with Heron Preston, Virgil Abloh, Justin Saunders and YWP. As for the moniker 1017 Alyx 9SM, it bears the name of Williams’ eldest daughter, while the numbers reference the designer’s birth date and an abbreviation of the brand’s first studio on Saint Mark’s Place in New York City.

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