REGGIO EMILIA, Italy — Max Mara’s archives come alive during a walk-through with fashion director Laura Lusuardi. Each item has a story and she knows how to tell it. The daughter of one of Max Mara’s first retailers, Lusuardi joined the company, based in Reggio Emilia, in the Sixties, and helped put together the archives, also buying back designs during her travels around the world. Her knowledge has been indispensable once again to organize the latest leg of the “Coats!” exhibition running Nov. 29-Dec. 12 in Seoul.
Located in the city’s multifunctional space DDP (Dongdaemun Design Plaza) designed by Zaha Hadid, “Coats!” will be placed under a monumental cupola inspired by the works of 18th-century architect Étienne-Louis Boullée, and in seven rooms, each dedicated to a decade since the company’s birth in 1951. Studio Migliore + Servetto Architects was once again tapped to create a site-specific design for Seoul, after the previous shows in Berlin in 2006; in Tokyo in 2007; in Beijing in 2009, and in Moscow in 2011. South Korean artist Yiyun Kang has created a digital installation, “Into the Deep Surface,” with special projections of dancers in the cupola, curated by Daehyung Lee.
Mary J. Blige will be featured in ads for her friend, designer Dennis Basso. Of Blige, Basso tells WWD’s Rosemary Feitelberg, “She’s a modern day woman, extremely talented, very beautiful and she represents a powerful woman.” #wwdnews
Just In: In September, @bottegaveneta will be skipping a runway show. Instead, newly-appointed creative director Daniel Lee will make his debut for the brand in Milan next February. Lee succeeded former creative director Tomas Maier, who held the position for 17 years. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
The Gucci-Dapper Dan lineup, which launched today, reimagines archival pieces of the designer — especially tracksuits and jacket styles — in Gucci’s signature fabrics and decorative elements. Gucci leitmotifs, including embroidered dragons, bold letterings and the house’s signature green and red stripes, stand out on bomber jackets, T-shirts and tanks, in addition to tracksuits, which are offered in GG-printed nylon and velour. A new yellow Gucci logo also makes its appearance, inspired by the original sign of Dan’s Harlem store, reports @sandrasalibian. (📸: @ari_marcopoulos_official ) #wwdfashion
Candice Swanepoel’s line, Tropic of C is one of many modern, chic swimwear brands that use Econyl, a fabric made from regenerated nylon that is rescued from things like fishing nets, carpets and plastic landfills and remade into textiles for apparel and carpets. Other swim brands using Econyl include All Sisters, Mara Hoffman, Araks, Adidas and Volcom, to name a few, reports @jessiredale. Read more on sustainable swimwear on WWD.com. Styled by @elmercer (📸: @chrismiggs) #wwdnews
As the veil lifts on the topic of feminine care, modernized vagina-centric products such Queen V The Spritzer Rosewater Spray and vibrators from Smile Makers and Dame Products are growing in availability report @_a_collins and @ellenbthom. Read more on WWD.com #wwdbeauty (📸: @joshuascottphoto)