LONDON — McQ, Alexander McQueen’s younger, more commercial line, is coming of age with plans for a flagship here and a runway show during London Fashion Week.
This story first appeared in the November 23, 2011 issue of WWD. Subscribe Today.
An announcement is expected today.
McQ, which offers men’s and women’s wear and accessories, will open its first stand-alone store in the spring at 14 Dover Street in London’s Mayfair. The store, in a Georgian town house, will span 2,948 square feet, and has been designed by Pod.
In August, WWD first reported the news that a McQ stand-alone store was set to open in the spring. Alexander McQueen took the McQ line in-house last year, and since then has been building it into a full, stand-alone collection.
For the first time, McQ will present the fall collection with a catwalk show during London Fashion Week in February as a preview to the store opening. The main Alexander McQueen collection will continue to show during Paris Fashion Week in March.