The standalone boutique is located in Spitalfields Market on Commercial Street, and is inspired by the original facade of the historic building in which it is housed.
The interior plays up existing details such as glazed brick columns, original ceiling rafters, painted brickwork and wood flooring. The brand added materials such as blackened steel, white lacquer, mirror-surfaced floor units and concrete.
The ground level stocks men’s and women’s ready-to-wear, footwear and accessories, while the lower ground floor acts as an art space called McQ Hosts, which is to showcase international emerging artists.
Ermias Kifleyesus, a Belgian-Ethiopian artist and McQ collaborator, is the first to take over the space. Kifleyesus worked with the label on its fall campaign shot by Harley Weir, and the artwork on display is a collage of defaced McQ ads submitted by the public.
“Spitalfields is an area full of creative talent as well as cultural and brand history and we are returning to the roots of the house with the opening of this McQ store,” said Sarah Burton, creative director of Alexander McQueen.