Michael Kors has tapped Hanjoon (Michael) Kim as president of Korea, a new post.

He will report to Stéphane Lafay, the company’s president of Asia.

Kim’s appointment comes on the heels of the company’s recent assumption of direct control of the Kors business in South Korea. In his new role, Kim will focus on building the infrastructure for this region and developing an expansionist strategy for South Korea to position the business for long-term growth.

“We believe that Korea represents a tremendous opportunity for Michael Kors,” said John Idol, chairman and chief executive officer of the brand. “Michael’s appointment is an important step in building the brand’s success in the Korean market.”

Most recently, Kim was representative director at Ferragamo Korea. Earlier, he was at MCM as chief commercial officer/managing director, following 12 years at Burberry Korea, where his most recent title was representative director and vice president.

“Michael will be working closely with Stéphane Lafay to execute the strategic road map we’ve laid out for the Asian region,” Idol said. “His organizational talent combined with his luxury brand-building experience make him an invaluable asset as we continue to build our business in Korea.”