NEW YORK — Michael Kors Holdings Ltd. is placing a new emphasis on its growing men’s wear business, with plans to dedicate an entire floor to men’s product in a trilevel SoHo flagship that will open at the end of the year. The men’s presentation will represent the first retail space dedicated to the full range of Michael Kors men’s wear.
The new store at 520 Broadway, which will displace a Club Monaco unit, will be the largest Michael Kors store in the world, at 17,000 square feet of total space. Men’s will be housed on the 5,000-square-foot concourse level. The 4,500-square-foot ground floor will offer the company’s cash cows of women’s accessories, footwear, jewelry, watches, eyewear and fragrance. Women’s ready-to-wear will be carried on the 5,000-square-foot second floor, including the world’s largest assortment of the better-priced Michael Michael Kors label. A basement level for storage rounds out the space.
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