Sportswear has become a major focal point for Brioni as it extends its top-flight quality and service beyond tailored clothing. Technical outerwear, linen shirts and shorts, and buttery suede bombers are key items for spring 2011. Jeans can be had off the rack or made-to-measure. A base color of sand gets splashed with purple, orange, green and red. And in tailoring, Brioni is introducing modern, slim fits. Windowpane checks and bold pinstripes stand out among the suitings.
This story first appeared in the June 17, 2010 issue of WWD. Subscribe Today.